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Summer 2016


Legendary Entertainer Rita Moreno
Headlines Boomer Education Campaign

Partnership encourages boomers to get smart about insurance policies and financial plans

PRNewswire/ The National Association of Insurance Commissioners (NAIC) has partnered with awardwinning entertainer Rita Moreno in the "ensure U" consumer education campaign. Though many know about her extraordinary career, Rita's struggle following her husband Leonard's death often goes untold, yet mirrors a situation familiar to many aging adults.

Rita Moreno
Rita Moreno holds a photo of her husband Leonard.

During their 46-year marriage, Leonard was solely responsible for handling the family's financial affairs. After his passing, Rita was not only emotionally exhausted, but completely unprepared to take on complex insurance and financial plans.

"I was so busy with my career and not really interested in prepared if one of you is unable to provide information.

Ask the experts. When reviewing your plans and policies, do not make assumptions. A call to your state insurance department can help clear up confusion about insurance policies and ensure you are not carrying more insurance than necessary, which may help save money and prevent fraud.

Pass it on. Make sure your adult children understand your longterm care plans, life insurance policies, endoflife wishes and the importance of planning ahead for their family. "This situation really made my daughter think," said Rita. "She learned a very valuable lesson from my experience."

Featured in a nationallydistributed radio public service announcement (in English and Spanish), Rita hopes her story resonates with families and inspires them to make smart insurance and retirement planning decisions together.

"We know that planning for the future can be unsettling, but it is imperative to develop a strategy and we are pleased Rita is lending her voice to the effort," said John M. Huff, NAIC President and Missouri Insurance Director. "Baby boomers are retiring at a rate of 10,000 per day and too many are behind in their retirement planning. Our partnership with Rita will complement the NAIC's Retirement Security Initiative to take some of the fear and guesswork out of planning ahead."

As part of the campaign, Rita offers a senior's perspective on modern advancements such as social media and the sharing economy in a video series entitled "Life Unscripted," which can be seen on ensure U. For more tips to help aging adults get insurancesmart and avoid fraud, NAIC offers 10 Tips To Help Seniors Navigate the 21st Century, a resource covering the aforementioned modern advancements as well as things people should know about longterm care, living with adult children and annuities.

For unbiased tips and tools to help consumers understand their insurance options, visit, NAIC's awardwinning online education resource. Consumers interested in insurance information specific to where they live can contact their state insurance commissioner.

Rita Moreno arriving for the Red Carpet at the West Side Story 50th Anniversary Celebration in 2011.
Rita Moreno arriving for the Red Carpet at the West Side Story 50th Anniversary Celebration in 2011. Photo: John Ferguson

Still active, Rita has most recently been seen on "Grey's Anatomy," "Grace and Frankie," "Jane the Virgin," and is currently in production on a remake of "One Day at a Time" that will stream on Netflix. Rita resides in Berkeley, California.